South Korean gaming social platform, Ludena Protocol and Theta Network, the leading decentralized video delivery network powered by an innovative new blockchain and distributed ledger technology, announce their strategic partnership with a mutual focus to drive usership through increased content and exposure.
As part of the agreement, the Ludena Protocol Dapp, GameTalkTalk will be integrating the Theta protocol into its gaming-centric social platform that rewards users for gaming-related activities. Theta Network will bring its high quality esports, gaming and blockchain content to the 3 million+ GameTalkTalk users. Users will earn rewards with the TFUEL token for watching and sharing their bandwidth and videos with other network users and engaging with the content. This partnership will mark the first launch of Theta Live Mobile Embed for Android apps in Korea.
“GameTalkTalk is an ideal partner to launch our Theta Live Mobile Embed product powered by the Theta Network, allowing viewers to relay esports and game streams to their peers and earn Theta token rewards, TFUEL, just for watching and sharing their bandwidth resources,” said Mitch Liu, Theta Labs CEO. “In just a couple of months after announcing Theta Live Embed, it is now live on more than dozens of partner sites globally and we are excited to branch out to Korea for the first time and to onboard local content.”
Theta Labs will also be supporting Ludena Protocol’s global expansion plan through marketing cooperation, while offering GameTalkTalk users an influx of gaming content and added platform rewards. As a global launch marketing partner, Theta Labs will leverage their existing US and Europe community to help onboard new, international GameTalkTalk users. In addition, Theta Labs has agreed to provide an exclusive GameTalkTalk channel on Theta TV, which will feature Ludena Protocol’s in-house content, which will be broadcasted to the Theta community, which boasts 5 million+ users.
Ludena Protocol CEO, Joshua Kim, had this to say about the announcement: “We hope that the cooperation between Theta Labs, which showcases an excellent model of disruptive blockchain-based service, and the Ludena Protocol Foundation, which seeks to create an innovative global gaming ecosystem through a gaming social platform, will lead to achievements that are long remembered in the blockchain gaming market.”